Helping service-based business owners attract their ideal clients

Website and sales page content
that engages, excites and inspires

Get more leads

Increase your income

Transform peoples’ lives

Are you a service-based business owner who helps people live their best lives?

You love what you do and know you can have a big impact on your ideal clients… but you’re struggling to reach them.

You’ve tried writing your own website and sales pages, but they’re not getting the results you want.

The fear of coming across as too salesy makes you second guess everything you write. And all the conflicting advice is overwhelming.

You spend way too long staring at the computer screen waiting for inspiration to strike. And you’re not getting anywhere.

I can help.


Would you like powerful website and sales page content that turns visitors into leads?

Check out my services

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Website Content Health Check

Already written your website content? Get my expert eyes on your words and I’ll tell you how you can improve it.

Website content copywriting

Website Content Copywriting

Don’t have the time, inclination or skills to write your own content? Let me do it for you and get a website that converts. 

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Sales Page Content Copywriting

Selling a course or VIP programme? I’ll write a persuasive sales page that converts views into sales.

Hi, I'm Louise,

Hi, I'm Louise,

I’m a website and sales page copywriter who helps service-based business owners get more leads through content that engages, excites and inspires their ideal clients.

I’ve worked in marketing and internal communications for around 18 years before becoming a full-time copywriter. That experience helps me understand where copywriting fits into my client’s big picture.

I live in Southampton, in the UK, with my husband, daughter and two cats.

Praise from happy clients

If you’re looking for help with website or sales page copy, I’d highly recommend Louise! After a brief chat, she was able to understand my needs and un-jumble my thoughts into the perfect words that I’d never have been able to do. Don’t waste time trying to DIY your copy, give it to Louise, she’s an absolute expert.

Maria Watson

Business Owner, The Details Director

We contacted Louise to get our new website professionally copy written. Louise’s process was simple and easy to understand. We gave her a brief of what we wanted and she got back to us in a couple of weeks with an initial outline. After a few tweaks it was done. No fuss, very professional. Louise also helped with web site title tags and some layout issues. She’s friendly, approachable and easy to work with, I would recommend her services and would definitely use her again.

Jason Barnett

Business Owner, Tailored Interior Design

Thanks, Louise for the support and advice on my landing page. I implemented every single one. Those changes were ‘gold’ to me as I just wouldn’t have thought of them. With those changes now in place, I have so much more confidence in putting my landing page out to the world.
Ann-Marie Clare

Business Owner, Ann-Marie Clare Coaching & Healing

Let’s start a conversation

Have you got questions or would you like to find out more about how I can help you?

Email me at or use the form on the contact page to get in touch.

If you’d prefer to chat, use the button below to book a free, no-obligation 20-minute call.

Sometimes I blog about writing

6 website mistakes you must avoid

6 website mistakes you must avoid

As the website owner, you can see how much traffic you’re getting. Maybe it’s pretty good. So, if your traffic is good, why aren’t you getting many leads? Let’s have a look at the possible reasons why your website visitors are clicking away. Mistake #1: Your website...

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What is a copywriter? A guide for small businesses

What is a copywriter? A guide for small businesses

Learn what a copywriter does and why every business needs one to make their marketing stand out. When I tell people I’m a copywriter I usually get a blank stare followed by:  “Isn’t that some legal thing to do with not copying other people’s work?” That's a...

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How to write engaging marketing copy

How to write engaging marketing copy

These 6 copywriting techniques work really well to engage customers I recently wrote a blog on 6 easy ways to de-fluff your writing (and why you should). It tells you how to keep copy simple and easy to read by not using unnecessary big words,...

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