Hi, I’m Louise Fowen – a copywriter for service-based business owners
I’m guessing you’re here because you’re a business owner with a passion for helping people transform their lives or businesses… but you’re struggling to get your message across.
You need someone who knows how to talk in your ideal client’s language. Someone who can create content that resonates with potential clients. Gets them excited about what you can do for them. And, most importantly, compels them to act.
That’s where I can help.
While I don’t have the skills or know-how to help those people myself, I do have the skills to help you connect with them.
So, by writing content that helps you reach more of your ideal clients, I help you increase your sales, and I play a part in helping your clients too. It’s the ripple effect!
I’m on a mission to help service-based business owners like you, connect with your dream clients and get them saying YES to your services
So, what makes me qualified to call myself a copywriter?
I worked in marketing and internal communications for around 18 years at B&Q before becoming a full-time copywriter in 2018.
Over that period I wrote all sorts of comms… from brochures, how-to leaflets and radio adverts for customers to instruction packs, pocket guides and newsletters for colleagues.
Since leaving, I haven’t stopped learning and polishing my skills.
I was dreading updating my website content again. I usually enjoy writing, but trying to ‘sell myself’ feels hard and I kept going down the rabbit hole of too much detail, too many words.
Being connected with Louise on LinkedIn, I felt I had some good insight into her work – she’s really helpful in her posts and I like her own website copy. And then one day she posted about ‘website shame’ and I knew I had to have her help!
So, I booked a call with her and signed up straight away!
Everything about working with Louise was easy. She was clear on the whole process – what she’d do, how we’d work together, my own responsibility – and she delivered everything well within her own timescales.
From the first version, I was excited. Reading how Louise described what I do and offer, made so much sense and in a really clear way.
And there was an unexpected bonus – as I was reading Louise’s copy I saw how I could strengthen my services!
So now I have a brand new website and new programmes, and am feeling ‘website excitement’!
Thank you Louise, you’re a star and it’s been a real pleasure to work with you.
I guess you might want to know a bit more about me!
- I hated coffee until I was in my 30s. But now I love it! Well, to be more specific, I LOVE lattes. Yum! They’re like a little warm hug in a mug. Costa’s my favourite, but I usually just make them at home.
- I work from home in Southampton (UK) in my cosy little office. You’ll usually find me in my PJ bottoms because elasticated waists are sooo comfy. (I blame the lattes).
- My coworkers are my cats! Maisie and Polly. They’re very disruptive workers and somedays don’t leave me alone. So, when you get on a Zoom call with me you might get a cats bum in your face (sorry about that!).
- My guilty pleasure is Haagen-Dazs strawberry cheesecake ice cream. Have you tried it? It’s delicious. I often scoff a whole tub in one sitting. Naughty, but nice!