6 home improvement website mistakes you must avoid

Home improvement customers are a discerning bunch. And with the average budget for renovation projects being £16,1001, why shouldn’t they be? And there’s not just the cost to consider. People are opening their homes up to strangers. They’ve heard lots…

What is a copywriter? A guide for small businesses

What is a copywriter

Learn what a copywriter does and why every B2C business needs one to make their marketing stand out. When I tell people I’m a copywriter I usually get a blank stare followed by:  “Isn’t that some legal thing to do…

How to write engaging marketing copy

Southampton copywriter

These 6 copywriting techniques work really well to engage customers I recently wrote a blog on 6 easy ways to de-fluff your writing (and why you should). It tells you how to keep copy simple and easy to read by not using unnecessary big words, inflated words,…

Are you confusing potential customers by not using a style guide?

When it comes to fashion most people have a style… it could be trendy and sophisticated, or vibrant and exotic. It reflects who you are and your personality. It makes you, you. If you suddenly change that style, your friends…

6 easy ways to de-fluff your writing (and why you should)

How-To-de-fluff-writing

Can you remember back to your school days? You’ve been set a 10,000-word essay and you’ve got to 9,756. You’ve run out of content ideas, so you pad it out with fluff. You know the stuff I mean – long sentences…