by louise@louisefowencopywriter.com | Mar 20, 2019 | Copywriting
As the website owner, you can see how much traffic you’re getting. Maybe it’s pretty good. So, if your traffic is good, why aren’t you getting many leads? Let’s have a look at the possible reasons why your website visitors are clicking away. Mistake #1: Your website...
by louise@louisefowencopywriter.com | Feb 5, 2019 | Copywriting
Learn what a copywriter does and why every business needs one to make their marketing stand out. When I tell people I’m a copywriter I usually get a blank stare followed by: “Isn’t that some legal thing to do with not copying other people’s work?” That’s a...
by louise@louisefowencopywriter.com | Jan 10, 2019 | Copywriting
These 6 copywriting techniques work really well to engage customers I recently wrote a blog on 6 easy ways to de-fluff your writing (and why you should). It tells you how to keep copy simple and easy to read by not using unnecessary big words,...
by louise@louisefowencopywriter.com | Dec 10, 2018 | Uncategorised
When it comes to fashion most people have a style… it could be trendy and sophisticated, or vibrant and exotic. It reflects who you are and your personality. It makes you, you. If you suddenly change that style, your friends are going to notice. It’s the same with...
by louise@louisefowencopywriter.com | Nov 27, 2018 | Uncategorised
Can you remember back to your school days? You’ve been set a 10,000-word essay and you’ve got to 9,756. You’ve run out of content ideas, so you pad it out with fluff. You know the stuff I mean – long sentences which add no value, unnecessary words sneaked in here...
by louise@louisefowencopywriter.com | Nov 21, 2018 | Uncategorised
Every business needs words to sell it. Whether you’re selling a product or a service, B2C or B2B, the words you use can be a sales prop or a sales flop. No matter how great your product or service is, if your words don’t resonate with your customers, it...
