Are you confusing potential customers by not using a style guide?

When it comes to fashion most people have a style… it could be trendy and sophisticated, or vibrant and exotic. It reflects who you are and your personality. It makes you, you. If you suddenly change that style, your friends…

6 easy ways to de-fluff your writing (and why you should)

How-To-de-fluff-writing

Can you remember back to your school days? You’ve been set a 10,000-word essay and you’ve got to 9,756. You’ve run out of content ideas, so you pad it out with fluff. You know the stuff I mean – long sentences…