When it comes to fashion most people have a style… it could be trendy and sophisticated, or vibrant and exotic. It reflects who you are and your personality. It makes you, you. If you suddenly change that style, your friends…
Read More Are you confusing potential customers by not using a style guide?
Can you remember back to your school days? You’ve been set a 10,000-word essay and you’ve got to 9,756. You’ve run out of content ideas, so you pad it out with fluff. You know the stuff I mean – long sentences…
Read More 6 easy ways to de-fluff your writing (and why you should)
Every business needs words to sell it. Whether you’re selling a product or a service, B2C or B2B, the words you use can be a sales prop or a sales flop. No matter how great your product or service is, if your…
