Helping service-based business owners attract their ideal clients
Website and sales page content
that engages, excites and inspires
Get more leads
Increase your income
Transform peoples’ lives
Are you a service-based business owner who helps people live their best lives?
You love what you do and know you can have a big impact on your ideal clients… but you’re struggling to reach them.
You’ve tried writing your own website and sales pages, but they’re not getting the results you want.
The fear of coming across as too salesy makes you second guess everything you write. And all the conflicting advice is overwhelming.
You spend way too long staring at the computer screen waiting for inspiration to strike. And you’re not getting anywhere.
I can help.
Would you like powerful website and sales page content that turns visitors into leads?
Check out my services
Website Content Health Check
Already written your website content? Get my expert eyes on your words and I’ll tell you how you can improve it.
Website Content Copywriting
Don’t have the time, inclination or skills to write your own content? Let me do it for you and get a website that converts.
Sales Page Content Copywriting
Selling a course or VIP programme? I’ll write a persuasive sales page that converts views into sales.
Hi, I'm Louise,
I’m a website and sales page copywriter who helps service-based business owners get more leads through content that engages, excites and inspires their ideal clients.
I’ve worked in marketing and internal communications for around 18 years before becoming a full-time copywriter. That experience helps me understand where copywriting fits into my client’s big picture.
I live in Southampton, in the UK, with my husband, daughter and two cats.
Praise from happy clients
If you’re looking for help with website or sales page copy, I’d highly recommend Louise! After a brief chat, she was able to understand my needs and un-jumble my thoughts into the perfect words that I’d never have been able to do. Don’t waste time trying to DIY your copy, give it to Louise, she’s an absolute expert.
We contacted Louise to get our new website professionally copy written. Louise’s process was simple and easy to understand. We gave her a brief of what we wanted and she got back to us in a couple of weeks with an initial outline. After a few tweaks it was done. No fuss, very professional. Louise also helped with web site title tags and some layout issues. She’s friendly, approachable and easy to work with, I would recommend her services and would definitely use her again.
Let’s start a conversation
Have you got questions or would you like to find out more about how I can help you?
Email me at louise@louisefowencopywriter.com or use the form on the contact page to get in touch.
If you’d prefer to chat, use the button below to book a free, no-obligation 20-minute call.
Sometimes I blog about writing
Are you confusing potential customers by not using a style guide?
When it comes to fashion most people have a style… it could be trendy and sophisticated, or vibrant and exotic. It reflects who you are and your personality. It makes you, you. If you suddenly change that style, your friends are going to notice. It’s the same with...
6 easy ways to de-fluff your writing (and why you should)
Can you remember back to your school days? You’ve been set a 10,000-word essay and you’ve got to 9,756. You’ve run out of content ideas, so you pad it out with fluff. You know the stuff I mean – long sentences which add no value, unnecessary words sneaked in here...
My 6 top tips for writing words that sell
Every business needs words to sell it. Whether you’re selling a product or a service, B2C or B2B, the words you use can be a sales prop or a sales flop. No matter how great your product or service is, if your words don’t resonate with your customers, it...