6 home improvement website mistakes you must avoid

Home improvement customers are a discerning bunch. And with the average budget for renovation projects being £16,1001, why shouldn’t they be? And there’s not just the cost to consider. People are opening their homes up to strangers. They’ve heard lots…

What is a copywriter? A guide for small businesses

What is a copywriter

Learn what a copywriter does and why every B2C business needs one to make their marketing stand out. When I tell people I’m a copywriter I usually get a blank stare followed by:  “Isn’t that some legal thing to do…

How to write engaging marketing copy

Southampton copywriter

These 6 copywriting techniques work really well to engage customers I recently wrote a blog on 6 easy ways to de-fluff your writing (and why you should). It tells you how to keep copy simple and easy to read by not using unnecessary big words, inflated words,…